Case Study
Our Customers Say It Best
Background
Mississauga Fine Arts Academy, today, a prominent music school based in Mississauga, Ontario, today boasts a roster of 37 music instrument teachers and serves a community of 700+ students.
In late 2019, the academy faced challenges in expanding its student base. It sought to enhance its local search engine rankings to outpace competitors and foster tangible growth.
Initial Engagement
Initially, the engagement was set for 12 months, during which our team planned, developed, and executed the outlined strategy. Our multidisciplinary team worked diligently to enhance the academy’s online presence and functionality.
Challenge
To attract new music students and improve local visibility, the academy enlisted our digital marketing agency. The primary objectives were to analyze the market, identify opportunities and gaps, and implement a robust SEO strategy to increase the academy’s local market footprint.
Approach
Our team initiated the project with a comprehensive market and competitive analysis, pinpointing overlaps, gaps, and untapped opportunities in the local music education sector. The agency then crafted an SEO strategy encompassing various elements, including a website redesign and optimization, developing a topic and keyword-priority structure, creating an engaging copy and high-value keyword content, establishing lead generation funnels, and optimizing Google Business Profile.
The strategy also involved seamless integration with the academy’s email marketing application, streamlining customer qualification and follow-up processes. A dedicated team comprising SEO experts, WordPress designers, back-end developers, integration specialists, and content writers collaborated to implement these initiatives.
Challenging Times
A few months after our initial engagement, the pandemic hit. While other local music schools were indecisive, some even closing doors, we decided to stick to the plan because we believed that once the pandemic was over, Mississauga Fine Arts Academy would emerge as the leading music school in the entire city of Mississauga.
Due to market uncertainty and fear, the number of active students initially dropped. But while competitors saw a market crash, we saw an opportunity to outrank them and gain a great deal of market share.
First, we helped the Academy’s team get the necessary hardware and software to be as productive as possible, continuing to teach their music students online.
Then, we built a brand new website with 100% SEO-ed content, organized interactive video events, and developed effective social media and email marketing strategies. These collaborative efforts helped the Academy start growing again.
Q4/2021 Results
The impact of our collaboration was remarkable. By the end of 2021, the academy experienced a 30% increase in new student sign-ups. This student enrolment surge underscored the SEO strategy’s success and ability to drive tangible business growth.
Q4/2022 Results
Our collaborative efforts continued throughout the year, resulting in a 33% year-over-year (YOY) increase in new student enrolments.
Q4/2023 Results & Forecast of 2024
By the end of 2023, Mississauga Fine Arts Academy employed 37 music teachers, teaching over 700 students.
Moreover, for most of its target keywords, today, the academy ranks either at position “0” (position Zero, a.k.a. Voice Search Result) or at position “1” in Google Maps and the organic search results.
In addition, it receives an average of 4600 phone calls, live chats, and other customer interactions every three months through its website and Google Business Profile.
As such, it is currently the leading music school in Mississauga, outranking and outgrowing its competitors in every measurable metric. It expects to reach its 800th enrolment by the end of 2024.
Additional Benefits
Beyond the growth in the number of students, the academy also reaped additional benefits, such as lead generation automation and seamless website integration with CRM and email marketing systems. These further enhanced its communication and engagement with prospective students while concentrating on its core strength—teaching music.
Sustainable Growth
Mississauga Fine Arts Academy’s collaboration with SmartConvert.io™ resulted in a significant uplift and steady growth in business metrics, demonstrating the efficacy of a well-planned and executed SEO strategy. The academy’s newfound online efficiency and the influx of new students positioned it as a leading institution in the local music education landscape.
For organizations seeking similar transformations, SmartConvert.io™ remains a reliable partner in optimizing online presence, driving growth, and automating essential processes.
Book a call with us today to discover how we can help your business achieve similar market dominance.