Our SEO Approach
Your Success Strategy
from a conversation to success
Customer journey from an initial conversation to full steam ahead.
» Learn about your business
» Listen to you to understand precisely what you want to achieve with the campaign
» Outline the money keywords you want to rank on Google for
» Analyze your competitors while sharing our screen with you
» Determine the time to achieve your desired results along with the investment required to get you there
» To understand the SEO landscape of your industry, our SEO research team conducts an in-depth research and analysis process for your SEO campaign.
» Initially, we look for the "low-hanging fruit" keywords that other competitors have missed, and we'll also analyze the top-ranking competitors to understand their target keywords.
» Then, we'll choose keywords your business needs to target based on the products or services and your objectives.
Once we've zeroed in on the best keywords, a video proposal call follows, where we disclose the roadmap to securing your spot on Google's first page.
In this interactive session, we will:
» Outline our approach to a successful SEO campaign
» Share our keyword research findings and propose a strategy for moving forward
» Demonstrate our reporting process
» Present budget suggestions and expected results
» Discuss our comprehensive terms of service
Expect a Welcome Email from your dedicated SEO Manager. The email will contain:
» Link to book your official onboarding video call to go over the next quarter's strategy
» A link to submit your first monthly payment to allow for a seamless billing process.
The email will also contain an onboarding form you must complete before we start the campaign. This form includes:
» The best email addresse/s to send our monthly reports to
» Your website login details to begin our SEO work
Get ready for a call with your SEP Manager as you will run through your custom SEO strategy for your business.
This call is vital as it:
» It gives you complete clarity on what will happen before and after the campaign starts
» Ensure we are all in agreement that the strategy complements your goals.
» It allows you to oversee the campaign comfortably and understand how to monitor the results
AUDIT & OPTIMIZATION
It's Kick-Off Time!
First, we'll run a comprehensive manual SEO audit on your site.
This is essential to ensure we're not building your digital real estate on a weak foundation. After completing the audit, fix the problems we identified.
These optimisations may include:
» Optimizing title tags, URLs, meta descriptions, and content across all relevant pages of the website
» Creating new pages
» Optimizing existing content
» Removing redundant pages
» Consolidating existing pages that may work better together
» Optimizing internal links to boost the relevance of your target pages
» Performing any other optimization work necessary, including page/website speed, optimization, optimizing core web vitals, and so on
BLOG CREATION AND LINK BUILDING
By now, the groundwork has been done, and this first step will likely have had a substantial positive effect across the entire site.
Now, the work begins to increase the authority of your site. We do this in two ways: by improving and increasing the relevancy of the content plus by developing an organic back-linking strategy.
Month in and month out, our content and link-building team will consistently:
» Research relevant keywords that we can target on your blog, analyze the content your competitors have written on the same subjects, and create content for each keyword that Google deems more beneficial for the search user. Then, we’ll format the content with the correct layout and relevant images and add them to your website each month
» Build relevant links to your website by carrying out organic outreach to other websites that we deem high quality and relevant to the industry or geographical area you are targeting. These are trusted and appropriate third parties that link to your website and improve your site’s authority